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Data-Driven Route Optimisation That Cut Distance by 30%
-30%
Reduction in total distance driven across all regions
-15–20%
Reduction in delivery staff depending on the region
Data-driven
Every decision backed by delivery data analysis
Sustained
Results maintained through ongoing monitoring
THE CHALLENGE
What Sip-Well was facing
Sip-Well’s delivery operations had grown organically over the years, with routes based on historical patterns rather than data. Drivers were covering more distance than necessary, and the fleet was larger than it needed to be. They needed a data-driven approach to optimise their Roadnet routing and reduce operational costs without impacting service quality.
Delivery routes based on historical patterns rather than data analysis
Excessive distance driven across all regions
Overstaffed delivery teams with no visibility into optimal headcount
No structured approach to route optimisation or performance measurement
THE APPROACH
How we delivered
Data Collection & Analysis
Gathered and analysed delivery data across all regions to establish baselines for distance, time, and resource utilisation.
Roadnet Configuration
Reconfigured Roadnet parameters based on data insights, optimising route sequences, territory assignments, and delivery windows.
Region-by-Region Rollout
Rolled out the optimised routing region by region, measuring impact and adjusting parameters for local conditions.
Performance Monitoring
Established ongoing monitoring dashboards with ActiveWhere to track distance, efficiency, and headcount metrics against targets.
THE RESULT
What we delivered
-30%
Reduction in total distance driven across all regions
-15–20%
Reduction in delivery staff depending on the region
Data-driven
Every decision backed by delivery data analysis
Sustained
Results maintained through ongoing monitoring
CLIENT VOICES
“The RoadNet integration transformed our delivery logistics — route optimisation reduced costs and improved service levels across the board.”
Nick Deschacht
Head of Planning & Logistics, SipWell
“Ben’s structured, data-driven approach to the Roadnet rollout gave us confidence from day one. The results exceeded our expectations and fundamentally changed how we plan our deliveries.”
Eddy Brottman
Logistics Director, SipWell
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